069 – How a reason can clarify your why

In this week’s episode of Anecdotally Speaking, Mark demonstrates how to present research and data using a story structure, and how it can be highly engaging and memorable. He shares the story of renowned psychology professor and mindfulness theorist, Ellen Langer, and her research experiment into human behaviour. The story provides an insight into how small changes in language can result in a completely different outcome. We are hosting a free webinar in two weeks, Learn how to tell a success story that will help you sell, which will be hosted by Anecdote Principal and author of Seven Stories Every Salesperson Must Tell, Mike Adams. If you are interested in attending, click on the link below to register. https://ww3.anecdote.com/success-stories-public-webinar/