074 – It’s not how good you say you are

On this week’s episode of Anecdotally Speaking, Shawn shares a short but impactful story that he read in Stephen Martin and Joseph Marks’ book, Messenger: Who we listen to, who we don’t, and why. The story follows a group of well-known psychologists who used a simple technique to increase sales for a London-based real estate business. For more information about Martin and Marks’ book, click on the link below. https://bit.ly/3lYLyYc In the coming days, we will be releasing new details and tickets for our October Storytelling for Leaders and Story-Powered Sales workshops. These workshops will now be run online due to COVID-19. Keep an eye on anecdote.com/events or email us at people@anecdote.com for updates. Shawn is hosting a webinar, 7 ways to use storytelling to foster innovation, at the Bendigo Invention and Innovation Festival (2020BIFF) on Tuesday, the 8th of September, from 10:00am to 11:00am. To find out more about 2020BIFF and to watch Shawn’s webinar, click on the link below. https://bit.ly/35bidnu