In this week’s episode of Anecdotally Speaking, Shawn shares a story he first heard on the renowned This American Life podcast (Episode 668: The Long Fuse). The story details how a letter to the editor took on a life of its own and created a storm of incorrect information that people still swear by to this day. Shawn writes about this story in this blog post. https://bit.ly/3dZpIjC Later this week, we’ll be releasing a new paper titled Corporate Storytelling—The Essential Guide. The paper explores the use of corporate storytelling within fourteen different business contexts. To celebrate, we’re releasing a special multi-episode series of Anecdotally Speaking. Each week from next week, Shawn and Mark will be joined by an Anecdote partner, friend or client, or an expert to discuss a topic covered in the paper. The paper will be available on Thursday. We’ll update this page on Thursday with the link. We’ll also post the link on our social media. We are so excited to share what we have been working on with you!